Alaffia is a brand rooted in the belief that beauty can be a force for global good. With a foundation of fair-trade, cruelty-free ingredients handcrafted by women-led co-ops in West Africa, the brand bridges the gap between traditional heritage and premium personal care.

I helped create a sophisticated brand identity(brand copy, brand guidelines) with a high-performance web platform, I helped Alaffia solidify its market position during a period of massive growth. The final product is a digital ecosystem that not only captures the company’s innovative spirit but also serves as a robust engine for client acquisition and brand authority.